The Shocking Truth About Meta’s Algorithm, And How It’s STOPPED Delivering Your Ads To The Highest-Intent Purchasers, Even If You Create 100+ New “Fresh” Creatives Per Week
The Shocking Truth About Meta’s Algorithm, And How It’s STOPPED Delivering Your Ads To The Highest-Intent Purchasers, Even If You Create 100+ New “Fresh” Creatives Per Week
Here’s How The Top Meta Advertisers Structure Their Ad Account To Lower Their Costs By Up To 24%
Meta played us.. and the reason why most "gurus" said, “Trust the system” got it wrong…
The reality: Meta's AI ambitions were ahead of its infrastructure…
Only to see that your ROAS had taken another nosedive.
Meta has always wanted to position itself as: Smart enough to optimize everything for you.
“Just upload your ads and trust the algorithm,” they said…
But here's the truth and what most advertisers don't ACTUALLY know about the engine that drives results on Meta.
It couldn't truly personalize creative delivery per user
It couldn't learn long-tail behavior sequences
It couldn't detect nuanced ad journeys or signal fragmentation
It couldn't evaluate post-click behavior effectively
And a LOT more things it couldn’t do.
That’s why I’m gonna show you the structure of high-converting Meta ads that work WITH the algorithm, using a method called “Modular Creative Journeys.”
But first, we need to look at what was happening in those years.
Post-iOS 14 (2021):
- Pixel data broke. That left us with incomplete data, making it difficult for Meta to fully optimize the user journey as it had pre-iOS 14.
- Conversion tracking fell apart. We couldn't see which ad was CAUSING the conversions but on our backend we knew conversions were happening.
- Meta lost $10 billion in ad revenue just from signal degradation.
So what did Meta and other “gurus” advise?
A few things:
Go broad. Meta needed more data quality. By increasing our targeting, we were going to be able to scale further due to the fact that Meta would be able to have a wider net of data to pull from.
Let the algorithm learn. It did need to learn because Meta didn't have the data it did before... it needed time to report back delayed attribution and try to pull any and all information from where it could.
Use simplified account structure. This consolidation effort was created so that Meta could have all its data in 1 place, increasing the volume of signal quality and lowering signal fragmentation.
Run Advantage +
Not all the advice was wrong.
Why? Because they were prescriptions for a future infrastructure.
The problem? We were trying to use them inside a learning/building system.
It's why we saw massive swings in volatility.
We were playing future advice in a past environment.
Here’s a quote from Meta's leadership in February 2022:
"With Apple's iOS changes and new regulation in Europe, there's a clear trend where less data is available to deliver personalized ads... So we're rebuilding a lot of our ads infrastructure so we can continue to grow and deliver high-quality personalized ads." - Citation in the FAQs
In simple terms:
- They lost their map
- They told you to "trust the car"
- But the car didn't know where the road was
Meta optimized for Meta. And they tried to give us the best recommendations while they rolled out updates.
That's why some media buyers said:
"Don't blindly follow Meta's advice -- it will tank your performance."
They were right at the time…
So, what's changed now?
Between late 2023 and early 2025, Meta rolled out:
Lattice → a massive breakthrough in pattern recognition (replaced DLRM)
Sequence Learning → true path-based optimization per user
GEM → real-time creative ranking engine using multi-modal data (text, image, video, behavior)
Andromeda → a hyper-fast retrieval engine to serve ads at scale, in the right order
All these are backend infrastructure rebuilds.
So now, for the first time, Meta can actually:
Deliver the right message to the right person, based on behavioral sequencing.
Reward ad journeys, not just ad winners.
Use post-click behavior to influence delivery.
Personalize creative delivery beyond interest targeting or basic demographic groups.
The new Meta MUST be understood because the system is sophisticated.
Too many media buyers are still trying to find hacks to fight the algorithm, when the real secret is aligning with it.
This is why I first developed the system of “Modular Creative Journeys” a new way to structure ads that speaks the language of this new AI.
It’s the foundation of the program I created to turn this new reality into a competitive advantage. I call it the M.A.D. Method (Meta Ads Diversification).
Creative Diversification: We show you how to build a simple pipeline of diverse ad formats (specific image types, video lengths, and copy angles). This gives the AI the multi-modal data it needs to accurately map your customer's behavior and deliver your ads with precision.
Journey-Based Campaigning: You'll learn how to structure your ad account to test and scale entire customer journeys, not just isolated "winner" ads. This allows the new algorithm to finally reward you with the holy grail of advertising: predictable results and scalable growth.
This is the same method that’s allowed me to spend $600,000 per month across 3 different niches (B2B, B2C, eCommerce) while scaling predictably.
The M.A.D. Method is the same method that took my accounts from a rollercoaster ride I couldn’t stomach, to a predictable system that allowed me to spend less time in the ad manager and more time being with my newborn son.
This is the same method that allowed me to scale one ad account from $30,000/month to $78,000 per month in less than 30 days.
Because it works with the algorithm, not against it.
When you use the M.A.D. Method, you’ll be able to create ads that finally speak TO your audience, not AT at your audience.
I’m going to show you how to install a creative pipeline that will give you fresh new creatives to test every single week without fail.
I’m going to show you the same exact process I use to manage $100,000/month ad accounts.
Think about it, everyone nowadays is telling you to work AGAINST the algorithm so that you continue to be rage baited to buy their stuff…
I’m here to tell you that the key to success with Meta ads isn’t to work against the exact infrastructure your ads run on, but instead, work WITH it and co-pilot your success.
If you follow the “gurus’” advice, it’s like trying to swim against the current — you’ll get exhausted and eventually get swept by it.
So, instead of swimming against it, swim WITH it and know how to steer it in the direction that gets you predictable results.
Now it’s on you to think like the machine if you want to scale inside it.
How The M.A.D Method Works
Resurrect your dying creatives
Transform your template graveyard into a gold mine without spending a dime on new creatives.
Our "Creative Pulse Check" identifies hidden winners in your existing ads and brings them back to life.
Master the pattern interruption formula
Stop fighting the algorithm and make it work for you.
The M.A.D. Method shows you exactly how to diversify your creatives so Facebook rewards you with lower costs and broader reach.
Create consistently winning ads
Turn your winning ads or templates into an endless stream of fresh variations that keep performing.
The M.A.D. Method reveals exactly how to craft high-converting ads that maintain their performance month after month - without ever running out of ideas or watching your costs spike.
Scale with confidence
Transform your ad account into a predictable revenue machine.
Our proven scaling approach shows you exactly when and how to push your winners, eliminating the guesswork that kills most ad accounts. You'll know exactly what's working, why it's working, and how to make it work even better.
The Ultimate Meta Ads Scaling Bundle
(Everything You Need To Transform CPAs, Scale Past 6-Figures, And Maintain ROAS - All For $7)
Here's Everything You Get
Today For Just $7
(Less than your spending on template packs)
$497 Value
The Complete M.A.D. Method System
The exact framework that turned $320K into $1.4M in revenue in 60 days
Watch over my shoulder as I create winning Meta ads from scratch, step by step.
Template resurrection protocol that cuts CPAs by 47%
Scaling triggers that tell you exactly when to push budget
$297 Value
Creative Pattern
Library
Battle-tested ad structures that maintain performance
Pattern interruption formulas for every niche
Performance tracking sheets used by
7-figure brands
$97 Value
Quick Start Implementation Guide
First-day optimization protocol
Rapid results tracking system
Emergency CPA rescue procedure
PLUS, You're Also Getting These
Fast-Action Bonuses:
Bonus 01
$497 Value
Audience Targeting Mastery
Learn how to speak directly to your audience's deepest needs, pain points, and desires, ensuring higher engagement and better conversions
Bonus 02
$397 Value
Creative Testing Campaign Setup
Get our plug-and-play testing campaign structure that identifies winners fast
Bonus 03
$297 Value
Performance Testing Protocol
Know exactly when your creatives are dying and what to do next
Bonus 04
$197 Value
Creative testing KPIs
The exact metrics we track to maintain consistent ROAS
Bonus 05
$597 Value
Scaling Campaign Blueprint
How to scale your winners without watching your costs explode
Total Real-World Value: $2,876
Your Investment Today: Just $7
That's less than the cost of a single dead template…
Your M.A.D. Success Road Map
(4 differentiators)
Bonus 01
How to speak directly to your audience's needs, pain points, and desires, ensuring more meaningful engagement and higher conversions. Use our plug n play templates
Bonus 02
How to create a creative testing campaign that will allow you to know exactly what your winners are
Bonus 03
Creative Testing KPIs: How to know if your creatives are still performing well and what to do next
Bonus 04
How to set up a scaling campaign & how to scale your ad account
Here are what People Saying about the M.A.D Method
@Vinicius Domingues GO GO GO Baby! 🔥
this dude is vying for my FB belt...sheesh lol
Vini sharing the gold in here!
...his creative brief process for one of my clients and the results has been sick.
It doesn't matter if you're in a tiny niche or a massive market.
The process is the same, and it works every single time.
Because the M.A.D. Method is built on three core principles that completely change how Facebook sees and serves your ads:
Maximize your ad placements - But done in a completely new way.
Don't just iterate off winning ads - Find your winning message & reformat it for maximum impact
Diversify your customer avatar using a method Facebook's algorithm loves
When You Implement These 3 Principles, Everything Changes
Your ad account stabilizes
Your costs become predictable
Your scaling actually works
Your ROAS stays consistent day after day
You might be skeptical right now…
Thinking "Another method promising miracles?"
Listen, I get it.
But, to prove how powerful this method is, I'm offering it at a one time low price.
Just $7 for the full M.A.D. Method.
There has to be a catch, right?
Nope.
Like you I’m a business owner and know paid ads are the lifeblood of any business.
These days no one survives off referrals, SEO or organic content alone.
Paid Meta ads are a must have to scale and grow any company.
So, I want to prove how the M.A.D. Method can transform your struggling ad account the same way it turned my clients ad accounts into 6-8 figure revenue machines.
If you’re ready for higher ROAS and conversions with lower CPAs month after month
Click the button below
Take a look at some of our impressive results!
Here's What Meta's Own Research Says About Creative Diversification...
(And Why It's The Key To Unlocking 7-Figure Scale)
Listen, this isn't just my opinion anymore. Meta's own data proves what we've been seeing in our client accounts:
But here's what's really interesting...
Meta's algorithm is now ACTIVELY rewarding accounts that follow creative diversification principles:
More placement opportunities
Better audience matching
Lower CPMs across the board
Higher relevance scores
Broader reach at the same budget
This is exactly why the M.A.D. Method works so well - it's built on Meta's own best practices for creative diversification.
Think about it
If Meta themselves is pushing for creative diversification...
If their own data shows it's crucial for scaling...
If their algorithm actively rewards diverse creatives...
Shouldn't your ad account be taking advantage of this?
Check out more of our amazing client results!
Why Your Templated Ads Are Making These 3 Problems WORSE
Problem #1
The 72-hour death spiral
Your "winning" template starts strong. But by hour 72, it's gasping for air. So you buy another template package, thinking fresh creatives will help. But here's the brutal truth: Each new template actually accelerates the death spiral because Facebook's algorithm sees them all as variations of the same tired approach. Your CPAs spike faster, and your ROAS drops harder - with each new template you try.
Problem #2
The Scaling Wall
You've got 50+ templates in your arsenal. Yet every time you try to scale past, your ad account hits a wall. Push the budget up, watch CPAs explode. Pull it back, they stabilize. Push again, they explode harder. Why? Because throwing more templates at the problem is like trying to break through a brick wall by using different colored hammers - it's the same approach, just packaged differently.
Problem #3
The Template Treadmill
You're stuck in an expensive cycle: Buy templates → Watch them work for 3 days → See ROAS collapse → Buy more templates → Repeat. Each time, your ROAS starts healthy but bleeds out faster. 4.0... 3.5... 2.8... Until you're barely breaking even. Meanwhile, your "template graveyard" grows, but your profits don't.
These are expensive lessons to help you clearly see why “template-dependency” is killing your ad account.
But here's the good news...
The M.A.D. Method breaks this cycle by showing you how to:
Transform your existing templates and ads into long-lasting proven winners
Scale past your current spend without the CPA blow-up
Maintain profitable ROAS without constantly making new creatives
The M.A.D. Method Is Right For You If...
You've been watching your creatives fatigue die every 72 hours and your CPAs keep rising...
I've helped 5-9 figure brands break free from the template death spiral with the M.A.D. Method. It was specifically designed for 5-9 figure brand owners who are tired of watching their winning ads collapse after just a few days.
You're looking for a proven system that actually delivers results...
Not another template package or "hack." The M.A.D. Method has generated over $10M+ for smart brands who were ready to think differently about their creative strategy, and has turned $320K into $1.4M in revenue in just 60 days.
You need to fix your creative strategy NOW...
You're done watching money burn while your templates underperform. The M.A.D. Method gives you an immediate framework to transform your existing templates into consistent winners - starting in the next 24 hours.
You're finally ready to break through your scaling ceiling...
Whether you're stuck at $100/day or $10K/day. I've helped countless brands bust through their scaling plateaus using the exact system you're about to discover.
You Want A Battle-Tested Approach That's Helped Brands Scale Past 7-Figures...
The M.A.D. Method has been battle-tested across every major niche, helping smart brands transform their creatives into predictable revenue machines.
The Ultimate Meta Ads Scaling Bundle
(Everything You Need To Transform CPAs, Scale Past 6-Figures, And Maintain ROAS - All For $7)
Here's Everything You Get
Today For Just $7
(Less than your spending on template packs)
$497 Value
The Complete M.A.D. Method System
The exact framework that turned $320K into $1.4M in revenue in 60 days
Watch over my shoulder as I create winning Meta ads from scratch, step by step.
Template resurrection protocol that cuts CPAs by 47%
Scaling triggers that tell you exactly when to push budget
$297 Value
Creative Pattern
Library
Battle-tested ad structures that maintain performance
Pattern interruption formulas for every niche
Performance tracking sheets used by
7-figure brands
$97 Value
Quick Start Implementation Guide
First-day optimization protocol
Rapid results tracking system
Emergency CPA rescue procedure
PLUS, You're Also Getting These
Fast-Action Bonuses:
Bonus 01
$497 Value
Audience Targeting Mastery
Learn how to speak directly to your audience's deepest needs, pain points, and desires, ensuring higher engagement and better conversions
Bonus 02
$397 Value
Creative Testing Campaign Setup
Get our plug-and-play testing campaign structure that identifies winners fast
Bonus 03
$297 Value
Performance Testing Protocol
Know exactly when your creatives are dying and what to do next
Bonus 04
$197 Value
Creative testing KPIs
The exact metrics we track to maintain consistent ROAS
Bonus 05
$597 Value
Scaling Campaign Blueprint
How to scale your winners without watching your costs explode
Total Real-World Value: $2,876
Your Investment Today: Just $7
That's less than the cost of a single dead template…
Your M.A.D. Success Road Map
(4 differentiators)
Bonus 01
How to speak directly to your audience's needs, pain points, and desires, ensuring more meaningful engagement and higher conversions. Use our plug n play templates
Bonus 02
How to create a creative testing campaign that will allow you to know exactly what your winners are
Bonus 03
Creative Testing KPIs: How to know if your creatives are still performing well and what to do next
Bonus 04
How to set up a scaling campaign & how to scale your ad account
Your Personal Journey Metrics
Old Way vs New Way
How We Stack Up
M.A.D System
Agencies
Templates
Understand What Makes The Creatives Work
Strategic Diversification Blueprint
Creative Pipeline System so you can repeat success
Plug & Play Templates
FAQ
Is this just another template package?
Hell no. The M.A.D. Method is a complete system that shows you how to transform your EXISTING templates into consistent winners. You won't be buying more templates - you'll be learning how to make your current ones actually work.
How fast can I expect to see results?
You'll get access to our 24-Hour Creative Resurrection Roadmap immediately. Many users see CPA improvements within the first 24-72 hours by following our proven framework. One client turned $320K into $1.4M using these exact principles.
What if I'm not spending $10K/month on ads yet?
The M.A.D. Method works best for accounts spending at least $10K/month because you need enough data to implement our creative diversification strategies effectively. If you're spending less, bank on this strategy still working, just know it will take longer to receive sufficient data.
What happens when my current ads start to fatigue?
That's the beauty of the M.A.D. Method - you'll know BEFORE your ads fatigue. We show you exactly which metrics to watch and when to deploy fresh variations, so you maintain consistent performance instead of riding the usual performance rollercoaster.
Why is this only $7?
Simple: Because I want to prove that creative diversification beats template-hoarding every single time. Once you see the results, you'll understand why our high-end clients pay thousands for custom creative strategies. Consider this your chance to get in at the ground floor.
How is this different from just testing different angles?
Random testing is like throwing spaghetti at the wall. The M.A.D. Method gives you a systematic approach to creative diversification that's based on Meta's own algorithm preferences. You'll know exactly what to test, when to test it, and how to scale winners.
100% Risk-Free Guarantee:
If you’re not happy for ANY reason, it’s backed by a 30-day money-back guarantee.
No BS, no hassles—just results or your money back.
The M.A.D. Method Reveals Exactly
How To Craft High-Converting Ads That Maintain Their Performance Month After Month
Get better results with your ads!
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Disclaimer: This website and its organization is not associated with Facebook, Google or YouTube. Results may not be typical nor expected for every person. Your results may vary. All the testimonials shown are real. However, they are not claimed to represent typical results. The testimonials are selected to demonstrate what is possible by our most motivated students. Our events, online or offline, are to provide education and our opinions. We do not provide any form of financial advice.